Instagram Carousel Requirements and Sizing If one of your followers scrolls past your carousel on the first image, Instagram will push the same post onto their feed a second time with a different photo or video from the carousel. One amazing benefit of Instagram carousels is double exposure. ![]() With this capability, over one billion Instagram users can experience the type of visual storytelling that's longer than a single image and more complicated than a few hashtags. Not to mention, posting six posts at a time will often result in you losing followers who aren't in love with your brand.įortunately for the brands of today, Instagram carousels are an option. You would lose readers as they scrolled through your content mixed in with other posts on their feed. In the earlier days of Instagram, your only option would have been to post six separate posts in a row. In order to share it properly, you might need about six different photos. Say, for example, you wanted to share an interesting event that happened at your company. Why Use Instagram Carousels?įor longtime Instagram users, a consistent both has been the visual clutter. Small dots at the bottom of the post mark progress through the carousel. As users flip to the second piece of content, the icon is replaced with a counter that indicates the number of items within the post. When a carousel is published, a small icon will appear in the upper right corner of the first image or video–signifying to users that there is more content within the post. People can interact with your Instagram carousel post–like it, comment on it, share it–the same as they can any other post on Instagram. Users can view the different photos/videos in posts by swiping or clicking left.Īs is the case with all Instagram posts, you can include a caption, a geo-tag, alt-image text, and product and account tags on each image within the carousel. Up to 10 items can be added and shared as a single pot on the Instagram feed. ![]() What is an Instagram Carousel?Ī carousel on Instagram is a post with multiple photos, videos, or a mix of both. Knowing that Instagram carousels get more reach and engagement is a great start, but knowing how to create meaningful carousels and make them work for your brand is another task altogether. ![]() According to a study by SocialInsider that examined over 22 million Instagram posts, posts are likely to be more successful if they contain a carousel–versus a single slide. Instagram carousel posts continue to grow in popularity and are proven to be the most engaging post type.
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